Smash

brand - smash (IG/UG), for xclusively male

positioning - affordable quality IG/UG

price - quality comfort at not so high price (mass pricing)

USP - affordable fashion & unbelievable comfort

TG's - those who are brand conscious/ particular about quality branded products

SEC - B & B+ 

target group - students and executives who are brand conscious and look for affordable styles

target attitude -  smart male with the urge to grow up the career graph

Brand Box       Classic Polo