Classic Polo

Core Product offering	Casual men’s wear
Price Positioning	Mid-premium brand
Fashion Quotient	Innovative, Trendy
EBO’s	India – 63 outlets, Singapore – 1 outlet.
Large format stores	Central, Shoppers’ Stop, Globus, Spencer’s, mega mart, Pratheek lifestyle (Coupons), Reliance trends, Aditya Birla Retail ltd (More) and brand factory
MBO’s	3500

The Royal Classic Groups (RCG) began in 1991 as an exporter and gradually grew into a Rs 400 crore textile giant with two brands under it wings through its 100% vertical integration state-of-the-art in-house production. In February 2001, the company launched its maiden T-shirt brand Classic Polo, making its foray into the domestic market. Classic Polo became the most preferred brand for Tees in a short while in the southern and western markets posing a tough competition to the leaders in north and west. Within a short time, this brand figured among the top five casual brands in India. RCG acquired Smash, another T-shirt brand, in September 2004 and launched its exclusive premium men’s intimate wear under the brand name Smash in April 2005.

Classic Polo was awarded as the brand for the year 2005-06 for men’s casuals. Although, Classic Polo is primarily a T-shirt brand, the range also offers a complete lifestyle/wardrobe like exclusive T-shirts, shirts, trousers, etc.

Mission

Classic Polo aims to be and remain the leading retailer of world-class men’s wear in India and become a compulsory part of men’s wardrobe solution by 2010.

USP

Widest range – 200 designs per season and 2-3 new styles per day. Consistent quality 0.01% defective percentage, Almost nil! 120 hours from design conceptualization to finished product. Classic Polo has the manufacturing capacity (Per day) T-shirts – 15000, Shirts – 4000 and trousers – 4000. Classic Polo symbolizes as an innovative, trendy and youthful premium casual brand providing consumers with comfort and confidence fortified. Through a wide product portfolio, the brand caters to the broad segment of its customers. Classic Polo is among the few companies in the world to offer in-house fibre to fashion. A 100 percent vertically integrated company offers brands of international quality standards. Product rationalization and price segmentation form the crux of the brand’s strategy. Swiss club shirts catering to the premium segment male are manufactured using Italian fabric to restore sheen and feel even after multiple washes.

Brand Box Smash